B2B outpaces DIY as acquisitions and project tools offset soft housing demand.
42% of UK/US B2B tech CMOs say declining performance from traditional search channels is driving them to adapt for generative engine optimization (GEO) and zero-click search, tied with the 42% who say AI is changing how buyers discover and evaluate brands, according to a December report from 3Thinkrs.
Its no-code tool brings scenario planning to marketers, aiming to turn episodic modeling into daily decisions.
Its pivot from design tools to AI infrastructure offers faster, cheaper content as marketers scale output.
US B2B digital ad spending reached just over $20 billion in 2025, per EMARKETER, as brands compete for attention across an increasingly fragmented channel mix.
Marketers fear AI flooding search and inboxes, eroding differentiation just as SEO, email, and traffic performance slide.
Marketing technology (martech) has entered a new era defined by AI agents, composable architectures, and the rise of buyer-side AI assistants that are fundamentally changing how customers discover brands and B2B vendors.
Video is fueling LinkedIn’s growth, with Q4 revenues topping $5 billion, aided by a 30% jump in paid video ads and rising short-form demand.
This FAQ explores the agency ecosystem, the forces reshaping it, and what marketers should consider when evaluating agency partners.
48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.
LinkedIn is proving the power of its ad offerings, delivering promising results from both its Reserved Ads format and video ads. Recognizing LinkedIn’s ability to foster measurable ad results will prove valuable for B2B marketers looking to build credibility with other business professionals. Other features, like auto-targeting tools to reach key audiences, AI tools to create ads, and platform recommendations to maximize ROI contribute to LinkedIn’s ability to drive action.
LinkedIn released a report on the trends shaping small businesses in 2026, proving that technology, trust, and relationship building will be the pillars of success for small businesses in the years ahead. Despite the unique roadblocks small businesses face amid current macroeconomic conditions, success is possible for those who stay on top of emerging technologies, invest in their digital presence, and build professional relationships.
US startups are rapidly adopting Chinese open-weight AI models to cut costs, ship features faster, and keep data on-device—putting pressure on closed, pay-per-user systems from OpenAI and Google, per NBC News. Free, customizable models lower the barrier for early-stage builders, letting brands and teams experiment with AI tools at a fraction of traditional subscription costs. The next wave of AI-development will come from teams mixing closed systems with fast, inexpensive open models—many of them from China. This hybrid approach lets marketers test ideas quickly, tailor models to their data, and drive down cost per interaction.
Accenture announced it will roll out ChatGPT Enterprise to tens of thousands of employees for internal workflows and client-facing products, per Reuters. The move follows Deloitte adopting a similar expansion—deploying Anthropic’s Claude to more than 470,000 employees across 150 countries. With big consultancies adopting the same AI agent playbook, the risk of AI-driven sameness grows. Companies seeking stricter compliance and tighter risk management might benefit from Accenture’s and Deloitte’s agentic offerings, even as a starting point toward longer-term, more independent agentic adoption.
45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026, according to an August 2025 report from Content Marketing Institute.
Personalization remains one of the most reliable attention drivers, but recent data shows consumers are still uneasy about how brands achieve it. People across age groups feel more negative than positive toward personalized ads—even though they pay more attention to content that feels relevant. The result is a widening gap between consumer expectations and marketer behavior. To unlock personalization’s upside, brands must apply AI to improve relevance and transparency, not just scale output.
28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method, according to a July 2025 Responsive survey.
As marketing becomes increasingly digital, one channel still stands out for creating real connections: the branded products people hold onto. New research from the Promotional Products Association International shows how merch turns everyday items into lasting brand loyalty.