The share of consumers who view generative AI as a negative disruptor in the creator economy has nearly doubled, jumping from 18% to 32% since November 2023, according to a July survey from Billion Dollar Boy and Censuswide.

Instagram's explosive EU audience growth compared with Facebook's slowing momentum means advertisers should follow suit.

Social commerce is booming in the UK, but the era of hyper-growth is coming to an end. Even so, social will continue gaining share of the digital wallet through 2029.

UK neobank Monzo has agreed to acquire online mortgage broker Habito as it expands its homeownership features—including tracking and brokering home loans—in its app. Neobank super apps create unique banking journeys that engage customers based on different needs as their financial lives progress. With an integrated mortgage broker, Monzo ties together its home insurance product and mortgage-tracking feature—and could debut a direct mortgage product in the future.

UK holiday spending is expected to rise 3.5% this year, according to PwC, with average spending per shopper projected to increase 2.7%, driven in part by younger consumers planning to increase their budgets. Beneath the surface, however, the outlook is less robust. After accounting for inflation, sales volumes are likely to be flat or slightly negative, as most shoppers expect to spend the same amount as last year, and higher prices shape behavior. Tepid consumer confidence and rising living costs are pushing households to manage spending more carefully, a dynamic likely to carry over into 2026 and increase pressure on retailers to deliver clear value.

Generational habits are diverging as younger audiences move deeper into video-first behaviors while older groups scale back. These shifts are reshaping where marketers can gain attention and how they compete for it.

45% of creators prioritize working with high-quality brands above all else when evaluating brand deals, according to a July survey from Ipsos and Publicis Media.