Health apps are mainstream, but brands are having trouble keeping users engaged. Actionable, value-added AI features will be essential for many health apps to stay relevant.

Health influencers drive real behavior, but trust rests with doctors and patients. As creators gain reach, healthcare marketers must harness influence while protecting credibility, safety, and compliance in a high-risk category.

UK ecommerce is entering a steady, mature phase—but there are still opportunities for growth.

Teens live on their phones, bouncing between short-form video, gaming, shopping, and AI. As social feeds become storefronts and AI doubles as a tool and companion, brands must rethink how they earn attention—and trust—in teen digital life.

This report explores how newcomers and multigeneration Canadians of Chinese, Filipino, and South Asian descent differ from total Canada in streaming, social media, audio, and ad engagement.

The travel co-brand card market is splitting fast. Premium products are pushing upmarket as rewards debit cards pull in younger users, while AI-driven discovery is eroding loyalty—forcing issuers to rethink relevance and clarity to capture spend in 2026.

AI is reshaping customer experience, but trust, accuracy, and channel preferences are challenges brands need to overcome. This infopack explores how consumers want to interact with brands, and where AI adds value.

This FAQ explores the real-world impact of tariffs on consumers, retailers, and import-heavy categories—and analyzes how the Supreme Court decision could shift retail sales, margins, promotional activity, and search ad spending across major platforms.

Asia-Pacific leads AI adoption worldwide, but penetration varies widely by market. From rapid uptake to cautious testing, markets are taking very different paths.

Streaming video growth is shifting. Price hikes are slowing subscription revenue gains while ad-supported tiers take on a bigger role. Services must balance consumer fatigue with funding content and unlocking new ad revenues.

Retail is entering a more complex, multichannel era, testing retail media strategies as a result. In this video, Principal Analyst Sarah Marzano examines the structural shifts reshaping how consumers discover and purchase, and what those changes signal for growth.

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

As commerce media ad spend shifts, clear gaps emerge in buyer maturity and execution. From setup friction to system-level optimization, spend levels signal today’s constraints and what it takes to unlock scalable growth.

US B2B ecommerce continues to expand as it becomes a default buying channel. But slower growth, operational gaps, and marketplace momentum are reshaping where value is created and how sellers compete.

The AI Platform Is Closer Than Some Rivals, but It Still Faces Barriers

The next wave of commerce media growth will come from verticals in which first-party data, digital touchpoints, and consumer engagement converge—even as executional risks threaten to slow progress.

From facilitating discovery to purchase, content creators play different roles for each generation. This report explores how platform choice, content formats, and trust in creators vary by age and what marketers and retailers can do.

Growing consumer adoption of AI tools is positioning AI platforms as an alternative shopping channel—but most AI-driven transactions are still completed on retailer websites.

Out-of-home (OOH) ad spending keeps climbing, powered by digital screens, in-store placements, and programmatic buying. Growth is steady, but budgets still lean on traditional formats as automation reshapes how brands plan and buy.

As genAI assistants play a more prominent role in shopping, retailers and brands will have to rethink how their loyalty programs support direct consumer relationships, and how loyalty benefits can be surfaced in AI conversations.

Social commerce has hit a turning point as creators, younger shoppers, and built-in checkout push spending higher. Growth is accelerating, but it’s uneven—favoring platforms and strategies that turn attention into action.

Email’s reliability is no longer enough to offset rising consumer expectations. AI accelerates production and enhances relevance, while engagement, trust, and tougher inbox rules push marketers to rethink how they will use the channel in 2026.

Social commerce is booming in the UK, but the era of hyper-growth is coming to an end. Even so, social will continue gaining share of the digital wallet through 2029.

From Gen Alpha’s social video boom to millennials’ tech anxieties and boomers’ ecommerce power, this report spotlights the generational forces that will drive consumer behavior in 2026.

Fragmented habits define the sports consumer in Canada, where fans juggle platforms, formats, and betting styles. Engagement is high, but attention and spending are spread widely—forcing marketers to compete for moments rather than dominance.