Social networks will claim close to 32% of US digital ad spending in 2026, as powerful AI systems and improved video monetization help push social past a plateau in time spent among US consumers.
US grocery ecommerce will continue to grow through 2029, but at a slower pace as the market matures and in-store sales remain dominant. As growth cools, delivery, retailer-owned channels, and a few larger players will lead the gains.
US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.
YouTube’s vast, diverse user base makes it the most widely adopted digital platform in the US. But engagement varies meaningfully across age, race and ethnicity, and gender. This report breaks down who is watching and how usage differs across demographic groups.
US proximity mobile payment spending is growing faster than its user base as tapping phones to pay becomes an ingrained habit. Leading wallets must now focus on maximizing usage.