This FAQ breaks down livestream shopping trends and what they mean for marketers

November retail sales beat expectations in the US, but consumers in the UK, EU, and China are displaying signs of caution.

Retailers need to strike the right balance between speed and sustainability.

China’s Q4 spending reinforced platform consolidation, as advertisers concentrated budgets on large platforms with data, scale, and commerce integration.

Subscription streaming has reached mainstream status globally. Growth now hinges on harder-to-reach, price-sensitive markets where uncertain demand and uneven access create new hurdles—and fresh opportunities—for platforms chasing their next wave of viewers.

Cost, not brand, fuels genAI growth in emerging markets—marketers must rethink influence channels.

Beijing’s crackdown on ecommerce price wars could put an end to excessive discounts, but demand remains weak.

China’s ad rebound remains narrow; Q4 spending stabilized, but concentrated in low-risk, performance-driven channels—signaling a cautious market entering 2026.

Phasing out the de minimis exemption has transformed the US ecommerce landscape, but an adverse Supreme Court decision could upend the policy’s legal footing.

Asia-Pacific ad growth will remain steady in 2026 as momentum shifts to digital, retail media, and CTV. Rising demand for premium video contrasts with uneven expansion across fast-growing and mature markets.

Deepfake scandal clouds enterprise rollout, raising flags on brand safety and buyer trust.

TikTok’s 2026 looks just as uncertain as 2025: Despite new US owners, questions remain about content moderation and its algorithm