79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.

Excludes early voters in real time as $10.8B midterms loom and 60% vote early

Heightened oversight could alter behavior, affecting time spent and ad exposure

Brands selling health supplements need transparency around their claims, or doctors won’t recommend them to patients.

Data shows the first decline in obesity rates in US adults, but children and teens moved in the opposite direction.

Bilt sweetens its rewards with a deeper bench of luxury hotels and an AI agent to help redeem points.

Most Americans are wary of AI, but regular users show far higher trust, proving comfort grows with experience.

The fintech and Stripe aren’t currently in talks, but a takeover is still possible.

Platform-agnostic user-generated content (UGC) accounts for 35% of influencer marketing campaigns worldwide, surpassing TikTok (21%) and trailing only Instagram (40%), according to a January report from Collabstr.

Brands battle higher UX demands while inconsistent messaging blunts personalization.

Health influencers drive real behavior, but trust rests with doctors and patients. As creators gain reach, healthcare marketers must harness influence while protecting credibility, safety, and compliance in a high-risk category.

This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.

WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.