Retail ecommerce sales in Latin America will sustain double-digit growth this year, but momentum will remain uneven across major markets amid mounting geopolitical tensions.

YouTube now reaches 76.3% of Mexico’s internet users and has become the default screen in Mexican homes, per DataReportal. But the bigger story is how it’s being watched—mostly through connected TV (CTV). YouTube now sits at the center of Mexico’s CTV and cultural ecosystem. There’s an opportunity for marketers to capture attention by seeking out partner creators for sponsorships. Brands looking to connect should prioritize long-form CTV strategies that hold attention on the big screen, collaborate with local creators who understand community dynamics. and develop original, Spanish-language content that reflects local culture and values.

Brazil-based Nubank applied to the OCC for a national bank charter to expand into a country with an adult population of over 250 million and a substantial Latino demographic, particularly in the Southwest.Acquiring a national bank charter doesn’t mean opening a bank for the sake of deposits and lending—payment services without a bank partner may be the goal, at least for now. That would connect Latin Americans with counterparts in the US, competing with remittance services. But a splashy entrance into the US would mean a fight against megabanks for higher-income customers and behemoths like Chime for customers underserved by traditional financial institutions.