While Amazon's Alexa, Apple's Siri, and Google Assistant dominated the 2010s, AI-native voice interfaces like ChatGPT's Voice Mode now set the standard for conversational fluency.

HBO Max and Paramount+ are planning to merge, pairing scale with ad focus to court marketers.

44% of retail executives worldwide expect gen AI to weaken brand loyalty by shifting consumer choice toward value and fit over brand recognition by 2026, according to a January report from Deloitte.

On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.

Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.

Customer data platforms (CDPs) promised marketers a unified view of customer data and an escape from fragmented martech stacks. The reality has been more complicated.

What began as an audio-only medium now spans video formats, connected TV screens, and creator-driven content that rivals traditional television.

Esports and gaming creators represent two distinct but overlapping opportunities for marketers seeking to reach engaged audiences.

Insurtech companies are transforming how insurance products reach consumers, blending AI-driven underwriting with digital-first marketing strategies.

Fintech has evolved from a disruptive force to a foundational layer of modern financial services.

Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.

Cash App drove growth in Q4, but Dorsey opts for AI over higher headcount.

Platform-agnostic user-generated content (UGC) accounts for 35% of influencer marketing campaigns worldwide, surpassing TikTok (21%) and trailing only Instagram (40%), according to a January report from Collabstr.

Brands battle higher UX demands while inconsistent messaging blunts personalization.

This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.

WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.

Workforce reduction signals tighter discipline as it integrates Depop and leans on AI.

This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.