Health influencers drive real behavior, but trust rests with doctors and patients. As creators gain reach, healthcare marketers must harness influence while protecting credibility, safety, and compliance in a high-risk category.

Reddit has surged in recent years, fueled in part by Google search referrals. But the platform’s unique attributes mean marketers must take a more bespoke, labor-intensive approach.

Teens live on their phones, bouncing between short-form video, gaming, shopping, and AI. As social feeds become storefronts and AI doubles as a tool and companion, brands must rethink how they earn attention—and trust—in teen digital life.

This report explores how newcomers and multigeneration Canadians of Chinese, Filipino, and South Asian descent differ from total Canada in streaming, social media, audio, and ad engagement.

Regulators are tightening rules around kids’ social media use. Classroom phone bans, age checks, and ad limits aim to protect minors—but will limit reach, targeting, and perhaps even budgets for marketers seeking youth attention.

Gen Alpha’s digital world is built around YouTube, gaming, and creator-led content. This report examines how early immersion, platform controls, and shifting norms are reshaping engagement as the cohort approaches adolescence.

Social commerce has hit a turning point as creators, younger shoppers, and built-in checkout push spending higher. Growth is accelerating, but it’s uneven—favoring platforms and strategies that turn attention into action.

Women are reshaping healthcare. They’re driving demand for credible information, personalized wellness solutions, and community support. As women’s needs evolve through life stages, expectations and growth for women’s healthcare are rising.

Creator marketing will scale in 2026 as brands chase measurable outcomes. At the same time, pressures from AI, shifting platform incentives, and rising automation will reshape how creators earn and grow.

This report presents five of the most intriguing and/or under-the-radar forecasts for 2026 that businesses should be aware of, as compiled by our forecasting team.

For social platforms, AI hype is colliding with user fatigue and rising regulations. In the US, they face stalled engagement and tougher rules as people demand more control and more human experiences.

YouTube’s established dominance faces new competition from TikTok, long-held digital habits are maturing, and digital video is universal. Our latest forecast data reveals where each age group overindexes, how their time spent is shifting across platforms, and what marketers should prioritize next to stay relevant.

US media habits show a split between heavy streaming and enduring live TV. Gaming, immersive tech, and short video add complexity, making the market both advanced and fragmented.

Media in Latin America continues to change as new formats attract users of all ages. The GMI report takes a deep dive into the shifting regional habits related to time spent with media, media adoption, and device ownership.

Canada’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Canada is a deep dive into the country’s shifting habits relating to time spent with media, media adoption, and device ownership.

China’s digital landscape is mobile-first and device-rich, yet media use is fleeting. Short-form video is the standout habit, while light engagement elsewhere forces brands to rethink how to capture attention.

Western Europe’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Western Europe is a deep dive into the region’s shifting habits relating to time spent with media, media adoption, and device ownership.

In Central and Eastern Europe, streaming trails TV as desktops and smart TVs shape habits. Social media is a daily habit, while spending on creators lags. This report shows how these patterns recalibrate media mixes, from radio-heavy markets to fast-growing CTV.

The Middle East and Africa region continues to change as new formats attract younger and older users alike. The GMI report for the region is a deep dive into its shifting habits relating to time spent with media, media adoption, and device ownership.

Media habits in East Asia and Oceania are being redefined. Streaming outpaces broadcast, creators rival traditional TV, and new devices—from wearables to smart home tech—are reshaping how audiences spend time and money on content.

Short video now beats TV across South and Southeast Asia. Mobile screens rule, platforms fragment, and creator content surges—reshaping news, gaming, and shopping. See how device mix and monetization pressures vary by market.

The global mediascape has shifted rapidly over the past decade and continues to change as new formats attract users of all ages. The 2025 Global Media Intelligence (GMI) report is a deep dive into country-level and regional habits relating to time spent with media, media adoption, and device ownership.

From short-form videos to AI-driven targeting, this report reveals how each generation assesses digital ads and whether they act upon them.

With tighter rules looming for D2C drug ads, pharma must strengthen its marketing efforts to healthcare professionals (HCPs). Delivering data-driven outreach and credible clinical content on digital channels that physicians frequent will be key to sustaining drug awareness and prescriptions amid declining HCP access.

Gen Zers are avid personal care and beauty shoppers, and their habits often diverge from those of older consumers. While they shop in-store as much as non-Gen Zers, they're more likely to turn to digital channels for research and purchases. This report contrasts Gen Z behaviors with those of non-Gen Z shoppers across the personal care and beauty landscape.