AI was everywhere at CES 2026, from robots to toilets and toys. The race to define the next computing interface is on, agentic ad tech is emerging, and health wearables are pushing further into physiological data. Best in show: Lego’s Smart Brick.

Health apps are mainstream, but brands are having trouble keeping users engaged. Actionable, value-added AI features will be essential for many health apps to stay relevant.

Asia-Pacific leads AI adoption worldwide, but penetration varies widely by market. From rapid uptake to cautious testing, markets are taking very different paths.

Quicker, reliable AI notes help clinicians reclaim minutes they can spend on patients, even as AI accuracy concerns persist.

Most Americans are wary of AI, but regular users show far higher trust, proving comfort grows with experience.

Apple isn’t abandoning AI-powered health guidance, but it’s likely holding back until the tech is useful enough to deliver real value.

As AI tools steer more healthcare decisions, providers and insurers must target high-value use cases, carefully vet vendors, and lock in governance early.

Clinicians and staff adopt “shadow AI” tools to move faster, exposing gaps in hospital AI strategy.

More than one-third of Gen Z and millennials turn to AI for stigma-free support.

New AI capabilities add clinician-vetted, empathetic guidance for women—the predominant segment of its user base.

Heavy consumer AI health use raises pressure on OpenAI and peers to tighten safeguards fast.

Amazon bets on AI health guidance paired with doctor access—something ChatGPT and Claude don’t offer.

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Dr. Google will give way to Dr. ChatGPT in 2026 and how Americans will increasingly use AI for mental health therapy and support this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, and watch on YouTube and Spotify.

As consumer health AI tools expand, companies must tread carefully or risk eroding consumer confidence.

Pharma branding agencies are using AI platforms to craft standout drug names while avoiding risk and streamlining time to market.

AI is moving from novelty to necessity in wellness tech with skin scans, therapy booths, and more.

As patients arrive at their appointments with AI-sourced self-diagnoses, healthcare marketers must reassert providers’ authority.