Stablecoins are moving from crypto rails to mainstream payments infrastructure. Regulatory support and institutional investment are accelerating adoption, but consumer trust gaps, fragmentation, and liquidity risks pose near-term hurdles for digital payments.

Health apps are mainstream, but brands are having trouble keeping users engaged. Actionable, value-added AI features will be essential for many health apps to stay relevant.

Health influencers drive real behavior, but trust rests with doctors and patients. As creators gain reach, healthcare marketers must harness influence while protecting credibility, safety, and compliance in a high-risk category.

UK ecommerce is entering a steady, mature phase—but there are still opportunities for growth.

Teens live on their phones, bouncing between short-form video, gaming, shopping, and AI. As social feeds become storefronts and AI doubles as a tool and companion, brands must rethink how they earn attention—and trust—in teen digital life.

This report explores how newcomers and multigeneration Canadians of Chinese, Filipino, and South Asian descent differ from total Canada in streaming, social media, audio, and ad engagement.

The travel co-brand card market is splitting fast. Premium products are pushing upmarket as rewards debit cards pull in younger users, while AI-driven discovery is eroding loyalty—forcing issuers to rethink relevance and clarity to capture spend in 2026.

AI is reshaping customer experience, but trust, accuracy, and channel preferences are challenges brands need to overcome. This infopack explores how consumers want to interact with brands, and where AI adds value.

This FAQ explores the real-world impact of tariffs on consumers, retailers, and import-heavy categories—and analyzes how the Supreme Court decision could shift retail sales, margins, promotional activity, and search ad spending across major platforms.

Asia-Pacific leads AI adoption worldwide, but penetration varies widely by market. From rapid uptake to cautious testing, markets are taking very different paths.

US grocery ecommerce will continue to grow through 2029, but at a slower pace as the market matures and in-store sales remain dominant. As growth cools, delivery, retailer-owned channels, and a few larger players will lead the gains.

Streaming video growth is shifting. Price hikes are slowing subscription revenue gains while ad-supported tiers take on a bigger role. Services must balance consumer fatigue with funding content and unlocking new ad revenues.

Retail is entering a more complex, multichannel era, testing retail media strategies as a result. In this video, Principal Analyst Sarah Marzano examines the structural shifts reshaping how consumers discover and purchase, and what those changes signal for growth.

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

As commerce media ad spend shifts, clear gaps emerge in buyer maturity and execution. From setup friction to system-level optimization, spend levels signal today’s constraints and what it takes to unlock scalable growth.

Financial services ad spending will continue to grow in 2026, even as momentum cools from the 2024 high. Digital remains the center of gravity, intensifying competition and shaping how advertisers balance channels, formats, and budgets.

US B2B ecommerce continues to expand as it becomes a default buying channel. But slower growth, operational gaps, and marketplace momentum are reshaping where value is created and how sellers compete.

The AI Platform Is Closer Than Some Rivals, but It Still Faces Barriers

The next wave of commerce media growth will come from verticals in which first-party data, digital touchpoints, and consumer engagement converge—even as executional risks threaten to slow progress.

From facilitating discovery to purchase, content creators play different roles for each generation. This report explores how platform choice, content formats, and trust in creators vary by age and what marketers and retailers can do.

Growing consumer adoption of AI tools is positioning AI platforms as an alternative shopping channel—but most AI-driven transactions are still completed on retailer websites.

AI was everywhere at CES 2026, from robots to toilets and toys. The race to define the next computing interface is on, agentic ad tech is emerging, and health wearables are pushing further into physiological data. Best in show: Lego’s Smart Brick.

Canada’s retail media market is accelerating as ecommerce demand fuels ad growth. Search still anchors performance. But display, video, and off-site formats are gaining, reshaping how advertisers balance scale with diversification.