Gamers are highly engaged, span all demographics, and are increasingly receptive to ads. Yet gaming remains one of the most undermonetized channels in digital advertising.​

Health apps are mainstream, but brands are having trouble keeping users engaged. Actionable, value-added AI features will be essential for many health apps to stay relevant.

On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.

Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.

Customer data platforms (CDPs) promised marketers a unified view of customer data and an escape from fragmented martech stacks. The reality has been more complicated.

What began as an audio-only medium now spans video formats, connected TV screens, and creator-driven content that rivals traditional television.

Esports and gaming creators represent two distinct but overlapping opportunities for marketers seeking to reach engaged audiences.

Insurtech companies are transforming how insurance products reach consumers, blending AI-driven underwriting with digital-first marketing strategies.

Fintech has evolved from a disruptive force to a foundational layer of modern financial services.

Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.

Cash App drove growth in Q4, but Dorsey opts for AI over higher headcount.

Its sky-high conversion rates position it to silently siphon customer relationships from traditional banks.

Its launch of stock and ETF trading threatens traditional brokerages as DeFi and TradFi merge.

The Salvation Army is setting up shop in Roblox, using the gaming platform to introduce its users to thrifting and win their loyalty at an early age. The new Roblox experience “Thrift Score” models a real Salvation Army store and is stocked with player donations, original designs from players and content creators, as well as digital replicas of the physical stores' actual merchandise.

Research shows it builds demand first, then converts—rewarding longer flights and post-campaign tracking.

Dye-free cereals and other better-for-you brands aim to capture rising healthy spend.

Cava is doubling down on expansion while Sweetgreen rethinks its strategy.

Legal pressure on Prime and pricing could nudge sellers to diversify.

Annual revenues jumped 49% as subscribers climbed to 420K, pointing to growing demand for clothing subscription services.

Enforcement is disrupting staffing and dampening Hispanic consumer spending, forcing brands to adjust messaging and shift distribution strategies.

The retailer is sidestepping in-person medical care and insurance complexities in hopes of turning pharmacy traffic into weight loss drug customers.

Heightened oversight could alter behavior, affecting time spent and ad exposure