UK ecommerce is entering a steady, mature phase—but there are still opportunities for growth.

Teens live on their phones, bouncing between short-form video, gaming, shopping, and AI. As social feeds become storefronts and AI doubles as a tool and companion, brands must rethink how they earn attention—and trust—in teen digital life.

Retail is entering a more complex, multichannel era, testing retail media strategies as a result. In this video, Principal Analyst Sarah Marzano examines the structural shifts reshaping how consumers discover and purchase, and what those changes signal for growth.

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

As commerce media ad spend shifts, clear gaps emerge in buyer maturity and execution. From setup friction to system-level optimization, spend levels signal today’s constraints and what it takes to unlock scalable growth.

From facilitating discovery to purchase, content creators play different roles for each generation. This report explores how platform choice, content formats, and trust in creators vary by age and what marketers and retailers can do.

Social commerce has hit a turning point as creators, younger shoppers, and built-in checkout push spending higher. Growth is accelerating, but it’s uneven—favoring platforms and strategies that turn attention into action.

Social commerce is booming in the UK, but the era of hyper-growth is coming to an end. Even so, social will continue gaining share of the digital wallet through 2029.

Creator marketing will scale in 2026 as brands chase measurable outcomes. At the same time, pressures from AI, shifting platform incentives, and rising automation will reshape how creators earn and grow.

The EU’s regulatory environment will hinder investment in AI-generated ads and agentic commerce in 2026. But TikTok Shop’s expansion will be a catalyst for live commerce.

Shifts in what consumers watch, how they search, and where they shop are reshaping Latin America’s digital economy—and how brands will reach audiences in 2026. Explore the five trends to watch in the year ahead.

AI, stricter safety rules, and new ad restrictions are reshaping the UK digital landscape as local sellers gain leverage, platforms face new friction, and advertisers adapt to a fast-changing regulatory environment.

As the market for personal luxury goods emerges from a prolonged period of recalibration, growth hinges on fostering innovation and engagement with core consumers across the globe.

From short-form videos to AI-driven targeting, this report reveals how each generation assesses digital ads and whether they act upon them.

Our exclusive research reveals what factors are influencing the path to purchase for personal care and beauty products.

Gen Z’s path to purchase differs considerably from older generations, but the physical store remains a cornerstone of their shopping experience.

Gen Zers are avid personal care and beauty shoppers, and their habits often diverge from those of older consumers. While they shop in-store as much as non-Gen Zers, they're more likely to turn to digital channels for research and purchases. This report contrasts Gen Z behaviors with those of non-Gen Z shoppers across the personal care and beauty landscape.

Our exclusive data explores how social commerce and AI are reshaping the beauty path to purchase for US consumers.

Our inaugural Pulse of the Consumer: Personal Care and Beauty Survey explores how US shoppers discover, research, and purchase products across channels.

If social media is a digital shopping mall, genAI assistants are personal shoppers. As AI gains ground, it could disrupt established social shopping behaviors.

Consumers in Japan have been slow to embrace digital technology, but they are gradually warming to it. Recent data shows consumers are changing their online shopping and media consumption behavior.

Recent data on ecommerce in Indonesia highlights evolving patterns in online purchasing behavior, including social commerce.

As the creator economy continues to expand, consumer attention is further fragmenting across a growing number of creators and platforms. But revenues are increasingly consolidating into top names, squeezing the long tail of creators and other creator economy stakeholders.

Consumer spending will be restrained during the 2025 holiday season as shoppers remain cautious amid ongoing economic uncertainty. That means retail and ecommerce will see the slowest growth since we started tracking the metrics.

Our midyear report revisits the top trends we named in early 2025 to see what’s shaping the market, evolving fast, or fading in the rearview mirror.