Stablecoins are moving from crypto rails to mainstream payments infrastructure. Regulatory support and institutional investment are accelerating adoption, but consumer trust gaps, fragmentation, and liquidity risks pose near-term hurdles for digital payments.

Gamers are highly engaged, span all demographics, and are increasingly receptive to ads. Yet gaming remains one of the most undermonetized channels in digital advertising.​

Health apps are mainstream, but brands are having trouble keeping users engaged. Actionable, value-added AI features will be essential for many health apps to stay relevant.

Health influencers drive real behavior, but trust rests with doctors and patients. As creators gain reach, healthcare marketers must harness influence while protecting credibility, safety, and compliance in a high-risk category.

UK ecommerce is entering a steady, mature phase—but there are still opportunities for growth.

OTT video is reshaping how adults spend their media time. Subscription streaming, free ad-supported channels, and long-form YouTube content on CTV are pulling attention away from traditional TV—and expanding total viewing in the process.

Reddit has surged in recent years, fueled in part by Google search referrals. But the platform’s unique attributes mean marketers must take a more bespoke, labor-intensive approach.

Teens live on their phones, bouncing between short-form video, gaming, shopping, and AI. As social feeds become storefronts and AI doubles as a tool and companion, brands must rethink how they earn attention—and trust—in teen digital life.

This report explores how newcomers and multigeneration Canadians of Chinese, Filipino, and South Asian descent differ from total Canada in streaming, social media, audio, and ad engagement.

Financial stress is turning everyday money management into a trust test for banks. As consumers expect real help in tough moments, fragmented tools and reactive alerts are no longer enough—forcing banks to rethink financial wellness.

The travel co-brand card market is splitting fast. Premium products are pushing upmarket as rewards debit cards pull in younger users, while AI-driven discovery is eroding loyalty—forcing issuers to rethink relevance and clarity to capture spend in 2026.

AI is reshaping customer experience, but trust, accuracy, and channel preferences are challenges brands need to overcome. This infopack explores how consumers want to interact with brands, and where AI adds value.

AI is reshaping how content is created, scaled, and measured. Output is rising, but as AI scales content production across the market, the competitive advantage compresses—making differentiation, trust, and measurement the new constraints on sustained performance.

This FAQ explores the real-world impact of tariffs on consumers, retailers, and import-heavy categories—and analyzes how the Supreme Court decision could shift retail sales, margins, promotional activity, and search ad spending across major platforms.

Asia-Pacific is the engine driving global digital video consumption, but growth is diverging. Mobile-first markets are scaling fast, while mature markets lean on connected TV (CTV) and subscriptions, forcing brands to rethink reach, engagement, and monetization.

Media habits keep evolving as digital gains ground faster than traditional declines. Video is absorbing more attention, screens are doing more of the work, and the central battle is for a share of limited consumer time.

Regulators are tightening rules around kids’ social media use. Classroom phone bans, age checks, and ad limits aim to protect minors—but will limit reach, targeting, and perhaps even budgets for marketers seeking youth attention.

Asia-Pacific leads AI adoption worldwide, but penetration varies widely by market. From rapid uptake to cautious testing, markets are taking very different paths.

US grocery ecommerce will continue to grow through 2029, but at a slower pace as the market matures and in-store sales remain dominant. As growth cools, delivery, retailer-owned channels, and a few larger players will lead the gains.

Streaming video growth is shifting. Price hikes are slowing subscription revenue gains while ad-supported tiers take on a bigger role. Services must balance consumer fatigue with funding content and unlocking new ad revenues.

Retail is entering a more complex, multichannel era, testing retail media strategies as a result. In this video, Principal Analyst Sarah Marzano examines the structural shifts reshaping how consumers discover and purchase, and what those changes signal for growth.

Automation is now table stakes in social advertising. Platforms are pushing AI-driven campaigns at scale. But advertisers still demand control, transparency, and brand safety—and it’s all reshaping how performance media gets bought.

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.