Gamers are highly engaged, span all demographics, and are increasingly receptive to ads. Yet gaming remains one of the most undermonetized channels in digital advertising.​

Reddit has surged in recent years, fueled in part by Google search referrals. But the platform’s unique attributes mean marketers must take a more bespoke, labor-intensive approach.

This report explores how newcomers and multigeneration Canadians of Chinese, Filipino, and South Asian descent differ from total Canada in streaming, social media, audio, and ad engagement.

This FAQ explores the real-world impact of tariffs on consumers, retailers, and import-heavy categories—and analyzes how the Supreme Court decision could shift retail sales, margins, promotional activity, and search ad spending across major platforms.

Regulators are tightening rules around kids’ social media use. Classroom phone bans, age checks, and ad limits aim to protect minors—but will limit reach, targeting, and perhaps even budgets for marketers seeking youth attention.

Streaming video growth is shifting. Price hikes are slowing subscription revenue gains while ad-supported tiers take on a bigger role. Services must balance consumer fatigue with funding content and unlocking new ad revenues.

Retail is entering a more complex, multichannel era, testing retail media strategies as a result. In this video, Principal Analyst Sarah Marzano examines the structural shifts reshaping how consumers discover and purchase, and what those changes signal for growth.

Automation is now table stakes in social advertising. Platforms are pushing AI-driven campaigns at scale. But advertisers still demand control, transparency, and brand safety—and it’s all reshaping how performance media gets bought.

As commerce media ad spend shifts, clear gaps emerge in buyer maturity and execution. From setup friction to system-level optimization, spend levels signal today’s constraints and what it takes to unlock scalable growth.

Programmatic dominates display advertising across the UK, France, and Germany. But growth looks different in each country. Market maturity, video momentum, and transaction preferences are reshaping where budgets flow—and how buyers need to adapt.

Latin America’s video market is hitting peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the popularity of short-form video are reshaping media consumption habits.

Q4 Ad Results Signal Durable Marketer Demand, with Double-Digit Growth Across Major Platforms

Financial services ad spending will continue to grow in 2026, even as momentum cools from the 2024 high. Digital remains the center of gravity, intensifying competition and shaping how advertisers balance channels, formats, and budgets.

AI platforms’ long-held anti-advertising stance changed in January 2026. The rising cost of competing in AI has forced OpenAI and Google to launch AI ad pilots, and other platforms will likely follow suit. But advertisers may not be the winners in this gold rush.

The next wave of commerce media growth will come from verticals in which first-party data, digital touchpoints, and consumer engagement converge—even as executional risks threaten to slow progress.

A major streaming asset sale could reshape the CTV ad market. Bundling would concentrate demand and lift CPMs, while a no-deal would keep fragmentation high. Either way, platform fortunes will diverge.

YouTube is pulling close on reach, but traditional TV still delivers stronger engagement. As viewing shifts across screens, marketers face a growing tradeoff between scale and attention, and they must rethink how YouTube and TV fit together in video plans.

AI is already disrupting programmatic. Generative search is reshaping web traffic, while agentic buying and curated deals redraw how ads are bought and sold. Expect more automation and more premium pipes, but tougher transparency tradeoffs.

Canada’s retail media market is accelerating as ecommerce demand fuels ad growth. Search still anchors performance. But display, video, and off-site formats are gaining, reshaping how advertisers balance scale with diversification.

YouTube reaches more people than any other media platform in history. But saturation, slower growth, and rising competition are reshaping its future.

Mexico’s digital ad market is rapidly transforming as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive.

The first year of Trump’s second term has brought disruption and uncertainty, reshaping retail, media advertising, tech, health, and financial services.

Digital video viewing has become the norm, though adoption varies across countries and age groups. Uneven engagement and shifting viewing patterns are reshaping how audiences watch and how budgets follow.

Brazil’s digital ad market continues to transform as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive in the country’s fast-evolving landscape.

Out-of-home (OOH) ad spending keeps climbing, powered by digital screens, in-store placements, and programmatic buying. Growth is steady, but budgets still lean on traditional formats as automation reshapes how brands plan and buy.