Automation is becoming programmatic’s second engine, as PubMatic’s latest results highlight early traction from agentic AI tools.
Research shows it builds demand first, then converts—rewarding longer flights and post-campaign tracking.
Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.
Programmatic growth is concentrating inside walled gardens; the Trade Desk remains resilient, but open-web momentum is moderating amid structural and macro pressures.
On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.
Excludes early voters in real time as $10.8B midterms loom and 60% vote early
Consumers may unplug over ad and info overload, forcing brands to rethink frequency before opt-outs rise.
Netflix and peers drive 33% more co-viewing and longer sessions than YouTube, boosting ad impact.
Paramount+ rose 17%, but TV ads fell 10% as cord-cutting eroded linear’s base.
Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.
On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
The Supreme Court’s tariff relief offers incremental upside and could add billions to search and social spending.
For the Winter Olympics, NBCUniversal paired broadcast scale with streaming, CTV, and creator integrations to drive monetization in a major way.
Streaming sports programs soared 52% YoY in Q1 2026, forcing brands to chase growth beyond linear with balanced media planning.