Automation is becoming programmatic’s second engine, as PubMatic’s latest results highlight early traction from agentic AI tools.
Claude hits No. 1 on iOS as some users ditch ChatGPT, turning AI policy into market leverage.
This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.
New AI capabilities add clinician-vetted, empathetic guidance for women—the predominant segment of its user base.
HubSpot, Canva, and Semrush build publisher arms to secure first-party reach as AI disrupts search.
64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.
This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.
A new partnership combined with TikTok's short-form clips and creators help brands reach mobile-first sports fans beyond game day.
With US engagement flat, brands must trade blast tactics for dialogue-driven commerce.
Deep Galaxy AI integration may shift behavior toward AI-led discovery and commerce.
Experian, Insurify, and Tuio have launched apps that let consumers compare quotes and explore coverage through conversation.
Its roadmap signals a growing digital-only threat to high street banks.
Following Klarna and OnePay, the small BNPL provider looks to mobile phone plans to power its super app play.
Revenue grows and losses fall as traditional insurers sit in AI purgatory.
A smartwatch launch in 2026 could sharpen Meta’s device play, reduce ads reliance, and open up new AI touchpoints.
YouTube revamps its fight against ad blockers; mobile ad blocker usage is on the rise, opening a new front in the platform's struggle.
Uber aims to sell proof, not just scale, through transaction-level data and third-party measurement validation,
Big Tech shifts to India’s scale, talent, and AI-first workforce as Western growth slows and China risk rises.